Email & Funnels
The Seven-Email Welcome Sequence
Build a welcome journey that earns attention, establishes value, and creates a natural offer. This guide gives you a measurable workflow, practical benchmarks, and a 30-day action plan.
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Field guide
Email & Funnels
Turn permission-based audiences into customer journeys with useful messages and measurable economics.
All articles
10 guides
Email & Funnels
Lead Magnets People Actually Use
Create compact tools that solve an urgent problem and attract qualified subscribers. This guide gives you a measurable workflow, practical benchmarks, and a 30-day action plan.
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Email & Funnels
A Newsletter Growth Loop That Compounds
Connect publishing, referrals, partnerships, and archives into a repeatable acquisition loop. This guide gives you a measurable workflow, practical benchmarks, and a 30-day action plan.
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Email & Funnels
Email Segmentation Without a Data Team
Use a small set of observable behaviors to send materially more relevant campaigns. This guide gives you a measurable workflow, practical benchmarks, and a 30-day action plan.
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Email & Funnels
Deliverability Fundamentals for Marketers
Protect inbox placement through authentication, list quality, and predictable sending. This guide gives you a measurable workflow, practical benchmarks, and a 30-day action plan.
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Email & Funnels
Tripwire Funnels: Economics Before Tactics
Decide when a low-priced first offer improves acquisition economics rather than adding complexity. This guide gives you a measurable workflow, practical benchmarks, and a 30-day action plan.
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Email & Funnels
A Webinar Funnel That Respects Attention
Plan registration, attendance, follow-up, and replay messages around genuine utility. This guide gives you a measurable workflow, practical benchmarks, and a 30-day action plan.
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Email & Funnels
Subject Line Testing That Produces Learning
Design tests around durable hypotheses instead of chasing tiny open-rate changes. This guide gives you a measurable workflow, practical benchmarks, and a 30-day action plan.
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Email & Funnels
Re-Engagement Before You Suppress
Run a concise win-back program and protect sender reputation with clear suppression rules. This guide gives you a measurable workflow, practical benchmarks, and a 30-day action plan.
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Email & Funnels
Email Metrics That Predict Revenue
Move beyond opens toward click quality, conversion, retention, and revenue per recipient. This guide gives you a measurable workflow, practical benchmarks, and a 30-day action plan.
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